UBER 

Cannes Lions

In 2023, Uber Advertising transformed a villa in Cannes into a destination designed to give guests a welcome escape from the pace and energy of Cannes Lions.
 

With an open-ended brief, I developed multiple visual directions to establish the look and feel of the experience before moving into execution. Moodboards and early concepts helped align stakeholders around a shared direction, which then evolved into a cohesive system spanning the villa exterior, digital experiences, CarTops, email, and supporting event materials.

The result created a distinct Uber Advertising presence while maintaining the relaxed, hospitality-driven atmosphere of the villa. The experience was carried forward in subsequent years, with the location continuing to serve as Uber Advertising’s Cannes destination.