NETFLIX
Interactive In-App Experience
For the launch of Squid Games The Challenge, I designed an interactive in-app experience that brought one of the series’ most recognizable challenges the Dalgona game into the Uber Advertising ecosystem.
Working with limited campaign assets beyond the key art, I developed the visual direction and user experience around the poster artwork, translating the tension and familiarity of the series into a simple, playable experience designed to build excitement around the launch.
Role
Art Direction · UX/UI · Motion · Interactive Design
Dalgona Challenge
Players trace each of the four shapes before time runs out. Stay within the lines to complete the challenge; break the shape and the game is over.
From concept to interaction
I created a motion storyboard to show how the payoff screen would transition from the completed challenge into the final campaign message. The sequence mapped the visual progression, layering, and key transition moments, giving the production team a clear reference for reproducing the intended motion and pacing in the final experience.
Pay out Screen
Completing the challenge unlocks a flexible payout screen designed to support campaign-specific rewards, exclusive content, or calls to action. For Squid Game Season 2, the final experience highlighted the streaming date.
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