MNTN/STEELHOUSE
Holiday marketing Infographic
I transformed holiday marketing research, social and video trends, and consumer behavior data into an engaging visual guide designed to help marketers quickly understand the insights most relevant to their seasonal campaigns.
The challenge was making a large amount of information feel approachable without losing the value of the underlying data. I developed the visual hierarchy, illustration, and information design to turn complex findings into a clear narrative that could be scanned quickly while still rewarding a deeper read.
Holiday Guide 2017
Art Direction. Lead Designer
From Data to Visual Storytelling
The project began as a content-heavy Word document filled with research, statistics, and marketing insights. I developed the information hierarchy, visual concepts, illustration, and layout transforming individual data points into memorable visual stories that made the information easier to understand and more engaging to explore.
