Illustration + Motion System
COMMUNITY
I developed a flexible illustration and motion system designed to bring personality to Community without overwhelming the experience.
The illustrations and micro-animations were used across marketing, presentations, web, and product including empty states and interface moments creating a consistent visual language that could add warmth, movement, and personality wherever the brand appeared.
Working within Community’s established visual identity, I built a scalable library of graphics that could adapt across touchpoints while remaining distinctly on-brand.
Role
Illustration · Motion Design · Brand Design · Visual Systems
The illustrations became a flexible visual system that could work across the brand, from marketing and presentations to web and product experiences. By keeping the work rooted in the established brand guidelines, we were able to create a library of graphics that felt fresh and expressive while still feeling unmistakably on-brand. The result was a scalable illustration style that could be used across the board and bring a consistent visual personality to every touchpoint.
